Dear Beauty Professionals,
The Christmas season has arrived, bringing with it a magical atmosphere, sparkling lights, and endless festivities. It’s the perfect time to add a touch of glamour to your beauty salon and make this holiday season a true success for your business. At Misencil, the go-to brand for over 20 years for professionals and enthusiasts of eye beauty, we’re sharing our must-have tips to help you shine during this festive period.
Offer Special Christmas Treatments or Products
Create treatments specifically designed for the holiday season or highlight products/gift sets that are perfect for placing under the Christmas tree. Clients love to pamper themselves during this time, so offer beauty treatments that capture the spirit of Christmas. Your clients might also treat themselves with luxurious kits packed with amazing value.
Decorate Your Salon
Dress up your space in Christmas colors. Garlands, twinkling lights, a decorated tree... Create a warm and welcoming atmosphere that encourages your clients to embrace the holiday spirit. Take a step back for just 15 minutes during your day to enter your salon and see it from your client’s perspective. What do they notice first? Is the scent pleasant? Is the lighting just right? And of course, don’t forget to decorate or refresh your storefront with two clear goals: zero dust and the 2023 Misencil sticker prominently displayed!
Check Your Stock
Don’t get caught at the last minute or have to reschedule appointments! Stock up in advance to stay stress-free: an extra box of lashes won’t expire, or an extra box of lotions just in case. You can even pay in installments with no fees thanks to our partner ALMA to make your life easier.
Create Exclusive Christmas Offers
Offer special discounts, gift cards, and bundled deals to encourage sales during this period. One of our favorite offers is, for example: buy 2 products, get the 3rd free. This can help increase your average basket size, and you might see your client leaving with 2 products instead of just 1.
Train Your Team
Ensure your team is ready to deliver top-notch services during this busy period. Continuous training is essential to meet client expectations. Our online training is available for many months, and all you need to do is call our team with a big smile to often reactivate your access if it has expired 😉
Be Efficient
It might sound easy to say, but we believe you can save time—and therefore money—even more during this busy season. For eyelash extensions, your perfect combo is: ADAPT + BLOOM. It’s the most effective duo on the market and among all our products to help you speed up, avoid wasting a single minute on drying or bouquet preparation, and we guarantee you’ll save at least 10 minutes per appointment. 10 minutes + 10 minutes + 10 minutes across 3 clients, and you’ve already saved 30 minutes—crazy, right? But more importantly, it might mean one extra booking per day.
Prepare for Post-Christmas
Book your client’s follow-up appointment for early January right away, as they might forget to do so after all the festivities! Also, the gift cards you sell will likely turn into January appointments as clients recover from weeks of indulgence.
By following these tips, you can make this Christmas season a true success for your beauty salon. Make every visit an unforgettable experience and let your star shine during the holidays.
At Misencil, we are proud to support beauty professionals by offering high-quality products and renowned training. We wish you a sparkling Christmas and a prosperous year in the world of beauty!
Happy holidays and guaranteed success for your business this festive season!
